Revenue doesn’t tell the whole story.
Rank customers by spend and you end up looking after the wrong people. Here are the same six customers, sorted two ways.
By spend, Alex looks like the customer to look after. Jamie barely makes the list.
A Alex Lewis
- Spent
- $1,420
- Referrals
- 0
- Advocacy
- Low
- RobinScore
- 68
B Jamie Chen
- Spent
- $720
- Referrals generated
- $3,280
- Repeat purchases
- 6
- Advocacy
- High
- RobinScore
- 94