Your best customers are worth more than their orders.

RobinPay finds the customers behind your referrals, repeat purchases and word of mouth, then shows you who to reward and who to win back.

Your store

Customers

Community value
$84,290+12.8%
Revenue from advocates
$21,480+18.4%
High-value customers
184+24
Unrewarded advocates
37Needs review
Customer Segment

Select a customer to open their profile. Use the column buttons to sort.

Select anyone in the list, or try the suggested action.

Revenue doesn’t tell the whole story.

Rank customers by spend and you end up looking after the wrong people. Here are the same six customers, sorted two ways.

    By spend, Alex looks like the customer to look after. Jamie barely makes the list.

    A Alex Lewis

    Spent
    $1,420
    Referrals
    0
    Advocacy
    Low
    RobinScore
    68

    B Jamie Chen

    Spent
    $720
    Referrals generated
    $3,280
    Repeat purchases
    6
    Advocacy
    High
    RobinScore
    94

    One score for customer value beyond revenue.

    RobinScore combines purchase behaviour, referrals, retention, engagement and advocacy into one number from 0 to 100. A big spender and a quiet referrer finally sit on the same scale.

    Example breakdown for one customer. The weighting shown is not a fixed formula.

    RobinScore

    92/ 100

    Top 2% of customers

    Every segment comes with a next step.

    Pick a segment to see the rule behind it, who is in it and what RobinPay would suggest doing.

    How RobinPay works

    Five steps. The last one feeds straight back into the first.

    Tell us which store platform and tools you use, and we’ll go through what connects.

    1. 01

      Connect

      Connect your store and customer data.

      OrdersCustomersReferral codesReviewsCommunity
    2. 02

      Understand

      RobinPay ties that activity to each customer, so one profile shows what they bought, who they brought in and how they talk about you.

      SMSarah Mitchell8 orders4 referrals12 community interactions
    3. 03

      Identify

      Surface VIPs, advocates, referral drivers and valuable customers who are going quiet.

      VIP 184Advocates 96Referral drivers 62At risk 23
    4. 04

      Activate

      Create targeted rewards, referral offers and retention campaigns for the right group.

      $30 credit37 unrewarded advocatesEst. cost $1,110
    5. 05

      Measure

      See how those customers contribute to retention, referrals and revenue afterwards.

      Referred revenue, 30 days after reward+$4,860

    What you can do with RobinPay

    Five jobs that order history can’t do on its own.

    • Find hidden VIPs

      Discover customers whose value isn’t obvious from order history.

      Rising customers
    • Find referral drivers

      See which customers are already responsible for new buyers.

      Referral drivers
    • Reward the right people

      Stop sending the same loyalty offer to everyone.

      Who to reward
    • Turn customers into advocates

      Find the customers already recommending you and give them a reason to keep going.

      Advocates
    • Protect retention

      Surface valuable customers whose activity is declining, before they’re gone.

      At-risk VIPs

    Robin AI

    Ask a question. Get customers back, not a paragraph.

    Robin answers from your customer data with something you can act on: who, how many, what it costs and what it could bring in.

    Who should I reward this week?

    Estimates are examples, not forecasts.

    Know who actually drives your brand forward.

    Tell us a little about your store and what you want to improve. We’ll reply by email.

    Prefer email? michael@getrobinpay.com

    Verification loads when you reach the form.

    Questions

    What does RobinPay do?

    RobinPay is customer intelligence for e-commerce brands. It ties purchases, referrals, retention, engagement and advocacy to each customer, scores them, groups them into segments and suggests who to reward, invite or win back.

    Is RobinPay a payment processor?

    No. Despite the name, RobinPay doesn’t process payments and isn’t a bank or a crypto product. It helps you understand which customers matter most and act on it.

    How is this different from a loyalty or points app?

    Points apps reward everyone for spending. RobinPay starts from who actually drives growth, the customers behind referrals, repeat orders and word of mouth, so rewards go to the people who earn them.

    How is RobinScore calculated?

    RobinScore combines purchase behaviour, referrals, retention, engagement and advocacy into a score from 0 to 100. The breakdowns on this page are examples. The weighting isn’t a fixed formula.

    Does it work with my store?

    Tell us which e-commerce platform and customer tools you use. We’ll go through what connects and what’s needed before you commit to anything.

    How much does it cost?

    Pricing depends on the size of your store and what you need. Get in touch and we’ll give you a straight answer.

    What happens after I get in touch?

    Your details go straight to the RobinPay team, and we reply by email to talk through your store and next steps. The Privacy Notice explains how we handle your information.